Our passion for bright, happy colors is well known. Even on a cloudy day, the right color can make you feel sunny and light. Imagine our delight when we discovered one of our favorite colors made the cut as the Hottest Color Trend for 2012.
Tangerine Tango (or as we at Fresh Produce like to call it “Sunrise”) scooped away the title from 2011 winner, Honeysuckle (picked for being an inspiration to face life’s everyday troubles with verve and vigor). Building off of last year’s theme, Pantone chose Tangerine Tango because the color lends energy to change and move forward. Every season, the color experts at the Pantone Color Institute put forth a palette of exciting new colors used all over the art and design world, from fashion to web. And every year, Pantone deems one color worthy enough to be the “hottest color”. 2012’s winner is a gorgeous and fun one.
Leatrice Eiseman, executive director at Pantone, wanted a color that would be complementary to all the change we’re witnessing in the world: “There’s the element of encouragement with orange, it’s building on the ideas of courage and action, that we want to move on to better things. I think it would be a disservice to go with a relaxed, soothing color now.”
What’s your favorite color for 2012? Let us know in the comments below.