Our American Made Story

We love color, we love comfort and we love effortless. One thing we also love is supporting our own backyard. For the past 30  years, Fresh Produce has been producing American Made styles right in sunny California.

Over the last 12 months, 80 percent of all Fresh Produce clothing sold was made in America. In comparison, the American Apparel and Footwear Association reports that less than five percent of all apparel sold in the U.S. in 2013 was made in the U.S. We directly support nearly 300 U.S. jobs in 26 company-owned retail locations and in our Gardena, Calif.-based warehouse. We’re also supporting more than 400 independent retailers who sell Fresh Produce clothing across the nation.

Supporting the USA has always been an important part of our DNA since the first time our founders Thom and Mary Ellen Vernon sold their popular silk-screened T-shirts at the 1984 Summer Olympics in Los Angeles. Now, 30 years later, we’ve expanded our line well beyond silk-screened apparel to include comfortable clothing with inspiring colors, vibrant prints, and stylish designs that you love so much.  “From day one we’ve made a conscious effort to support our own backyard,” says Mary Ellen Vernon. “Fresh Produce’s commitment to celebrating and supporting the artisan spirit, craftsmanship and quality of American-made products remains at the forefront of who we are.”

That’s why we’re so excited to debut our American Made Story with this very special film that shows how we support our own backyard and why it’s the commitment that inspires our everyday.

We’d like to send a big thanks to digital marketing agency Location3 Media and film production company Solidus for bringing our story to life.



  • July 2, 2014

    Eve Beringer-Klein

    I loved watching the video! Thanks for making it. There is a new print in video shown coming off a machine in beautiful shades of blue and green. When will this new print be released? Do you know what FP styles will come in this print? Thanks!

    • July 8, 2014

      Rebecca Michuda

      Hi Eve, this is our upcoming La Jolla print that we’ll be releasing in September. So stay tuned for a variety of styles!

  • July 3, 2014

    Joanne Cohen

    I have been a loyal Fresh Produce customer for years. I don’t mind paying a bit more because I know that I am supporting jobs in the USA. Also, I love the easy to wear cool cotton shirts and pants!

  • July 30, 2014

    Ellen Z.

    I don’t know why you continue to advertise that your merchandise is Made in the USA.
    I live in Myrtle Beach SC and have to search for Items made in the USA, most of your merchandise apparently is made in China. You have lost a customer because you have no truth in advertising.

    • July 31, 2014

      Rebecca Michuda

      Hi Ellen,
      Thanks for your comment. We’re sorry you’re having trouble finding our American Made styles, but it’s true—80% of our styles last year were made in the USA, right in California. So you can shop our 100% American made styles more quickly, visit this link: http://freshproduceclothes.com/collections/american-made-favorites