Let’s Celebrate!

Fresh Produce turns 30 years old this June! Can you believe it? Feels like yesterday when we started getting our color on. We have lots of celebrating to do, and we want to make sure you don’t miss out on any piece of it. Here’s a complete list of all the fun birthday happenings, gifts and special goodies we have going on this month.

The Legacy Collection

Since we’re celebrating 30 years of color, we thought why not bring back some of your favorite FP colors from over the years. Starting in June, we reintroducing Butterscotch, Sand, Tile and Watermelon in some of our classic styles.

Limited Edition “Sun, Surf, Sand” Tee

We started as a graphic tee company back in 1984 and had a popular design back then known as our “Sun, Surf, Sand” tee.  We’ve redesigned this popular style for our 30th Birthday and are giving you a chance to receive one for free! It’s all yours with a $150 purchase in stores and online (while supplies last).

The Coastline Print

Our newest print for June is a nod to our lifelong friend and muse: the coast. The beach has been such an inspiration to our brand. Coastline is light, fresh and perfect for summer. Shop it here.

Radio in Color

For the entire month, Fresh Produce will have its very own radio station called Radio in Color. We’re so excited to bring you sunny tunes 24/7! Tune in to hear inspiring interviews from Founder Mary Ellen Vernon, too! Start listening now! Tune in here.

Girl Weekend Getaway Giveaway

The last 30 years have been about hard work, lots of color and really great friends. Surround yourself with good company and the people you love—it makes life so much brighter. That’s why we’re giving you and three friends a chance to win a weekend getaway to southern California. Four days and three nights of sun, surf and sand are calling your name! To enter to win, click here.

Party Time!

What’s a birthday without a party? Joins us in stores June 28-30 as we celebrate 30 years of Fresh Produce, great friends (that’s you) and the color we bring to each other’s lives. We’ll have birthday surprises, party favors and more! Stay tune for more details.


  • June 1, 2014

    Kay Allen

    I’ve worn your maxi dresses for over 30 years and I wish you would go back to the 100% cotton. I started buying them on Catalina Island many years ago. I do not like the rayon and lycra that you are selling now. I’ve purchased them online. It feels heavy and is not as cool and is too clingy. I probably own about 6 or 7 of them and find I’m leaving them hanging in the closet. I still pick out the two very ancient 100% cotton to wear every time. Hope someone is listening.

    • June 2, 2014

      Rebecca Michuda

      Hi Kay, we appreciate feedback and comments like these, so thanks for sharing. We’ll definitely consider bringing back 100% cotton in our maxi dresses. Have you seen our Club Dress, Between the Lines Dress, Mademoiselle Dress or Sun Dress? Although they’re not maxi style, they’re just as cute, flattering and are 100% cotton!

  • June 3, 2014

    Judy Wennerstrand

    I love the idea of bringing back some of the old colors. Please, please bring back “Marine.” The all cotton shorts and capris in that color are the basics of my wardrobe and are starting to wear thin after 10 (?) years.
    Happy Anniversary!