Behind the Scenes Video: Spring 2014 Photoshoot

We traveled to beautiful Boca Grande to shoot our 2014 Spring Collection. The historic charm, untamed flora and easy access to the beach were just the elements to bring our photos to life. Check out the behind the scenes video that captures the great time (and hard work!) we had on this 4-day shoot.

In addition to our video, here are some more outtakes from the shoot.

clothes_shoesA collection of styles on the rack and shoes waiting to be photographed.

jewelsAccessories, accessories, accessories! These shiny and colorful pieces added the finishing touches to all the looks. Lots of beautiful earrings by Baroni, too!


Model Lauren gets her hair and makeup done before she gets in front of the camera. A tool box of makeup brushes and lip gloss is key for any makeup artist.


The Gasparilla Inn was one of our main locations for this photoshoot. The 100-year old inn is a popular destination on Boca Grande. We couldn’t be more thankful to them for allowing us to shoot on the historic and charming property.

bikeVisual Merchandiser Shyla Maves and Catherine Zagari, the manager of the Boca Grande Fresh Produce, having fun on cruisers!golfcart

Visual Merchandiser Shyla Maves and Vice President of Merchandising Gail Hartin hanging by the golf carts—such an ideal way of transportation on the little island.



  • January 11, 2014


    LOVE, LOVE, LOVE this campaign and the videos you have shared! I am an Extra Fresh customer and your clothing makes me happy and colorful. The choice of Boca Grande was genius…a winner all the way around. My brother and sister in law live on Boca and she is a Fresh Produce girl. The photography is awesome as is the videography. And the theme song is really upbeat and happy. May I ask what the name of the piece is and the artist? Thank you for sharing the story behind your campaign. I am a fan, big time.

    • January 15, 2014

      Rebecca Michuda

      Thank you so much for your lovely comment! Having family in Boca gives you all the excuses to go visit more often. How lucky! The singer’s name of the song in the video is Audrey Ganda and the song is “Good Phase.” We licensed the music for our video. Although it’s currently not available for public purchase, we have reached out to the music label to inquire if we might be able to make it available to you. We will let you know as soon as we hear back. In the mean time, you can listen to more of her songs on her Soundcloud page at:

  • January 18, 2014


    Dear Rebecca,
    Thank you for sharing these “behind the scenes” moments from your photoshoot. It looked like such fun! Please consider Key West as a possible future location. I work for Gretchen at the Duval Fresh Produce Store and we would love to welcome you to our Island. Our team appreciates your marketing expertise …as more customers visit our stores to see the new products you have beautifully promoted. Excellent work!
    P.S. So happy to see Shyla relaxing at the beach. She is a dynamo when she resets our floor displays! 🙂

    • January 20, 2014

      Rebecca Michuda

      Suzanne, thank you so much for your nice comment and suggestion. We’re always looking to expand our photoshoot locations. We’re trying lots of destinations at this time. We’ll let you know when Key West is next on our list!

  • January 19, 2014


    Beautiful shoot and loving the colors and styles. I used to buy Fresh Produce years back, with a piece here and there over the past 8 or so. I don’t mind spending the money an an item I really love, but seems sales people can’t tell me if items are going to shrink or not. I can buy too big and let shrink – but if it doesn’t shrink, not good. If I buy just right and it shrinks then I have to give it away. Can you advice me please? In the “old” days I could count on materials being preshrunk – it was on of the features I loved about Fresh Produce. I’ve lost so many favorite pieces of clothing to the dryer – it gets thrown in my accident!!! Thanks!!

    • January 20, 2014

      Rebecca Michuda

      Hi Mary, you shouldn’t be too concerned. Most of our American Made items are garment dyed, so the shrinkage has already been taken out of them before they are sold on shelves.
      Please be sure to follow the care instructions on the garments as well due to the special way we dye our garments. Thanks for your comment and feedback!

  • January 25, 2014

    Eve Beringer-Klein

    I love the video! I watch it often when I need a mental vacation. The setting is stunning and so are the clothes. Thank you for doing your best to produce as much clothing as possible in the USA. Please continue to highlight other locations to showcase your clothes. I cannot wait to see the new spring styles. Thanks!

  • February 2, 2014


    I love FP clothing! I’m packing for a cruise and it is wonderful in the cold of winter to be getting out all of my FP clothes. My suitcase is full of color and I’m looking forward to wearing FP. I have never had any problems with shrinkage with my clothes shrinking. Thanks!

    • February 3, 2014

      Rebecca Michuda

      Have a great time on your cruise! Where are you going? So glad to hear you’re packing lots of FP color and styles!