Behind the Print: Batik Flower

batik_blog2An ancient art form comes to life in our newest print—Batik Flower. Inspired by a centuries-old dyeing technique known as batik, our new floral pattern blooms in romantic tops and dresses.


Known as a Javanese native tradition, this beautiful dying technique is said to have existed as early as 4th century BC in Egypt, where it was used to wrap mummies. The original method from Indonesia has become popular worldwide, being practiced in many areas such as Malaysia, Japan, China, India, Philippines, Nigeria and Singapore.

Although many cultures might have their own particular patterns, the method remains similar, if not the same throughout the world. The process consists of  painting fabric such as linen with wax that is then placed in a dye bath where the wax area will remain undyed. Details and complex designs can be added by layering different colors and cracking the wax. We think our Batik Flower looks great on women’s clothing, but traditional batik is used on fabric for tablecloths, wall hangings, furniture and more.

“We love the idea of taking something old and making it new again,” says Gail Hartin, Fresh Produce Vice President of Merchandise. “We like to look to the past for fashion inspiration, whether it’s from antiques, early fashions, architecture and even techniques that have been around for centuries like batik. We get our inspiration from so many different things. However, bringing in culture to our original patterns and prints is my favorite.  It becomes more than just a pretty print, but more of a story. And who doesn’t like a good story?”

Batik is such an organic, free-spirited technique that we’re so excited to bring to life in our bodies and silhouettes this season. It’s a print that can be dressed up or down, but always making you feel good no matter the occasion.

Check out the styles that Batik Flower is available in

batikprint_blogPictured Left to Right: Spotlight Dress in Blue Tide, Sweet Scoop Shirt in Black, Maxi Dress in Barn Red

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